WAR AND PEACE IN THE GLOBAL VILLAGE BY MARSHALL MCLUHAN & QUENTIN FIORE
Anyone reading War and Peace in the Global Village by Marshall McLuhan and Quentin Fiore could be forgiven for not realising that it was written over fifty years ago in 1968. Perhaps the younger generation of now who are hyper switched-on to the world of technology having grown up with it since birth would not view this book as innovative. However, I wonder how many of them could predict what the world will be like fifty plus years from now, not many I would guess. In reality, bearing in mind just how little the world had advanced technologically in 1968 compared to today, McLuhan seems like an alien intelligence with superior knowledge (a bit like Thomas Jerome Newton in The Man Who Fell to Earth). Even though one has to project back to the late 1960’s and imagine a world without personal computers, the internet, mobile phones and social media for example, the ideas in the book still seem fresh and readable today.